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Home/Knowledge Base/Branding & Operations/Branding: Personalising Your Storefront and Apps

Branding: Personalising Your Storefront and Apps

The Branding screen is the heart of customizing your CheckoutNgo platform. This interface allows store owners to tailor their online presence to reflect their unique brand identity. From logos to color schemes, this page ensures that your store stands out to customers, both on your website and within the dedicated Apple and Android apps.

Key Branding Elements

  1. Logo
    Upload your store’s primary logo, which will appear prominently across your website and app. Recommended dimensions are 300 x 300 pixels for the best clarity.
  2. Favicon
    The favicon is the small icon displayed in the browser tab. For optimal display, upload an image with 192 x 192 pixels dimensions.
  3. Missing Image Placeholder
    If a product or category lacks an image, this placeholder graphic will be displayed. You can upload a custom image with dimensions of 300 x 300 pixels to maintain consistency.
  4. App Logo
    Your app logo is essential for branding in app stores and within the apps themselves. The recommended size for the app logo is 1024 x 1024 pixels.
  5. Featured Image
    This banner image will appear on your homepage or other prominent locations on the website. A high-quality image with dimensions of 1920 x 400 pixels ensures a visually engaging experience.

Customising Colours

The Colours section enables you to fine-tune the visual appeal of your platform:

  • Primary Color: This is the main accent color used throughout the website and app.
  • Primary Text Color: Determines the text color for headlines and other key elements.
  • Secondary Color: Used as a contrasting accent for buttons and highlights.
  • Secondary Text Color: Applied to additional text areas for complementary branding.

With these tools, you can align your platform’s design with your store’s brand identity.

Why Branding Matters

The information and settings you provide here will be used across both your website and apps. By adhering to the recommended graphic sizes, you ensure that your visuals remain crisp and professional on all devices. A well-branded platform enhances customer trust and loyalty, creating a seamless and memorable shopping experience.

The Branding section of CheckoutNgo empowers you to establish a cohesive and professional look across all digital touchpoints, ensuring your store’s identity is clear and compelling.

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